Your marketing team has complex ideas to communicate and more content to produce than time or budget allows. We bring together editorial expertise, data storytelling, and creative production to turn your research, products, and ideas into compelling content that works across your campaigns.
FRESH LAYERS OF CREATIVITY
FOR THOSE WITH SOMETHING WORTH EXPLAINING.
Editorial & Data Storytelling for B2B Marketing Teams
One shared foundation.
More useful content.
Less starting from scratch.
One good idea should go further.
A report shouldn’t end at the download button. A compelling story shouldn’t live in one format. We plan how content works together before production begins, using the same research, narrative, and visual ingredients across your campaign.
The result? Fewer repeated briefs. More ways to reach your audience. Better use of work you’ve already paid for.
What we do
Editorial & research
Find the story worth telling. From research and long-form articles to reports, white papers, and eBooks, we make complex subjects clear without losing what makes them interesting.
Data storytelling
Make the complicated click. We turn information into infographics, data visualizations, illustrated explainers, presentations, motion, and interactive experiences people can understand and use.
Campaign content systems
Make the most of every good idea. We plan related content around shared research, writing, and visual elements so you can support more stages of the marketing funnel without starting over for every asset.
Have something worth explaining?
We’ll help find the story and the right ways to tell it.
CompoSecure
CompoSecure
Royal Caribbean
Royal Caribbean
AMD
AMD
Abbott
Abbott
Unicef
Unicef
IDEMIA
IDEMIA
Graphonaut
Graphonaut
About
Mint Onion helps marketing teams turn complex ideas into compelling content that goes further.
Mint Onion is a specialist editorial and visual storytelling studio built around experienced creative thinkers. Our international team combines newsroom-honed editorial judgment, data visualization, design, and multidisciplinary production to help marketing teams make sense of complex subjects.
We work alongside in-house teams and agency partners, bringing the right expertise and capacity to each assignment.
Infographic Box
Dive into the world of impactful infographics with Infographic Box, a specialized Mint Onion infographic design studio. From deep research to compelling design, we can bring your ideas to life with rich visualizations that transform data into digestible insights at a glance.
Frequently Asked Questions
A few things you might be wondering.
What does Mint Onion help marketing teams with?
We help marketing teams turn complex information into clear, engaging content. From research-heavy reports and data visualisations to infographics, animation, and interactive experiences, we create content that helps audiences understand difficult subjects and gives campaigns more ways to reach them.
How can we get more content from our marketing budget?
By planning beyond the first deliverable. We look at how the same research, writing, and visual elements can support multiple assets across a campaign. That means less duplicated work, more useful content, and greater value from what you’re already investing in.
What makes Mint Onion different from other creative agencies?
We bring editorial thinking, design, and data visualization together with a connected approach to production. Rather than treating every deliverable as an isolated brief, we consider how each piece fits the wider campaign and how its strongest elements can be adapted for different audiences, channels, and funnel stages.